How to Create Engaging Content For Instagram
Engagement on Instagram refers to how many people interact with your content. Leverage these tools and best practices to create more content that gets likes, comments, saves and shares.
Pressure-test new ideas
- Trial reels let you try out content and see how it performs by giving you the option to share it with non-followers first.
- Trial reels don’t appear on your profile or get shown to your followers. Instead, Instagram shows trial reels exclusively to people who don’t already follow you, giving you more freedom to explore content outside of your niche.
- Note: You must have a professional account to use trial reels. Select creators without a professional account may have access to trial reels as part of ongoing testing.
Reels best practices
People reshare 4.5 billion reels per day across Facebook and Instagram. Follow these best practices to help your reels break through:
🫶 Create content that people will want to share
⏱️ Hook your audience within the first 3 seconds
🎥 Upload the highest resolution possible
🎶 Use trending songs and audio
📝 Optimize for sound off (use text/closed captions)
🤝 Reply and engage with comments on your reels within the first few days
⏰ Keep content under 3 minutes to be recommended to non-followers